Cookie Policy

Last Updated: November 22, 2023

This Cookie Policy applies to information collected and used by Passthrough, Inc (“Passthrough” “we” “us”  or “our”) when you access our websites. This information is collected through instruments known as cookies (and various other technologies used to set and interact with cookies on our website, including tools such as web beacons and tracking pixels). This Cookie Policy summarizes the different types of cookies we use on our website, together with their respective purpose and provides you with the ability to manage these cookies.

You are free to set your browser or operating system settings to limit or decline cookies which are not necessary for the functioning of our website, but by doing so, you may not be able to use certain features on our website or take full advantage of all of our offerings.

In certain circumstances, we collect personal data about you through these cookies which may include your IP address, information about the way you use our website, your choice of Internet browser, the type of device you’re accessing our website from and where you are in the world. Where any information we collect through cookies is your personal data, this Cookie Policy and our Privacy Policy applies to the collection and use of such personal data.

1.    What are Cookies

Cookies (and similar technologies) are small text files placed onto your device (computer, mobile phone, etc) by certain websites that you visit or e-mails that you open and generally collect standard internet log information and visitor behavior information. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. For further information visit or

Cookies can be ‘first-party’ or ‘third-party’ depending on the domain that sets them.

First-party cookies. These cookies are set by us and information collected from these cookies is used by us in accordance with the terms of this Cookie Policy and our Privacy Policy.

Third-party cookies. These cookies are set by another party’s website (so not ours) and information is collected and used in accordance with that parties policies.

First-part and third-party cookies can be either ‘session ’or ‘persistent’ cookies depending on their duration and our websites use both persistent and session cookies.

Session Cookies. These cookies are temporary cookies that remain on your computer or device until you leave our website. They allow our website to link your actions during a browser session. We may use these for a variety of purposes such as remembering what you clicked on, on the previous page visited. A session starts when a user opens a browser window and ends when the browser window is closed, following which all session cookies expire and are deleted;

Persistent Cookies. These cookies remain on your device for much longer or until you manually delete them (how long the cookie remains on your device will depend on the duration or “lifetime” of the specific cookie, as well as your browser settings). Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising.

2.    Cookies we Use

We use different types of cookies as set out below:

Strictly Necessary cookies: These cookies are necessary for our website to function correctly and therefore should not be turned off. They enable you to move around our website and use our website features. Without these cookies, you would not be able to navigate between pages or use certain vital features of our website. As these cookies are necessary for the provision of our website and services to you, we do not require your consent for their use. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the website will not work.

Performance/Analytics cookies: These cookies help us understand how you interact with our website by providing information such as the pages visited, the time spent on the website, and any issues encountered, such as error messages. The information these cookies collect are aggregated statistics and help us improve the way our website works. In particular, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the website and enhance your experience when you use the website. For more information on how Google uses this information, click here.

Functionality cookies: These cookies allow our website to remember if you have previously visited our website or the choices you make on our website (such as your user-name, language, region or preferences) to provide a more personalized online experience.

Advertising Cookies: These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They help us measure the effectiveness of advertising campaigns on our websites and may also result in your seeing advertisements for some of our products you may be interested in when visiting other websites or apps. We may share this information with third parties, including advertisers. Where required by law, we will obtain your consent before placing advertising cookies on your device.

Email interaction technology: Our emails may contain web beacons to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our recipients find interesting, and what actions our recipients took, so we can improve our email campaigns in the future and make our emails more relevant to our recipients. If you do not wish the web beacon to be downloaded onto your device, you should select to receive emails from us in plain text rather than HTML. The software we use includes SalesLoft and MailChimp.

We keep a record of the cookies we use and their details. You can find that record in our cookie management platform.

3.    Disabling the Use of Cookies

You can choose whether or not you want us to set cookies on your device by interacting with the cookie banner on our website which allows you accept/reject our cookies or tailor your cookie preferences. However, please bear in mind that we do not require your consent to place necessary cookies (see section above on “Cookies we Use”) on your device when you visit our website and by using our website you accept that these necessary cookies will be placed as normal. You can click to customize your cookie preferences:

The tool will record when you have consented to our cookie policy and will ask for consent periodically to ensure users stay up-to-date with changes to our cookie and privacy policies.

You may configure the settings of your browser to activate, disable or delete cookies. Detailed instructions are provided by your browser. If you disable or delete cookies, however, you may have to manually adjust some preferences every time you visit the website and some functionalities may not work. Please see links below for instructions on how to turn off or delete cookies on popular browsers.



Microsoft Edge

Safari (Mac)

Safari (Mobile/IOS)

Some of our partners offer opt-out features that let you opt out of use of your information. For example, you can see Google’s opt-out features here.

For more information on cookies and how they can be managed and deleted please visit or

4.    Changes to our Cookie Policy

We keep our Cookie Policy under regular review, and we will place any updates on this website.

5.    Contacting Us

If you have any questions about our Cookie Policy or information practices, please feel free to contact us at our designated request address: